My plus is my “PEC”: Passion, Energy, Creativity.
I’m a professional journalist and consultant specializing in communication projects and the design of exclusive travel experiences. Since September 2015 I have created luxury trips around Italy for private companies and clients: my know-how comes from 13 years at Condé Nast as a “signature” of the annual Conde Nast Traveller “hot” and “gold” lists of Italian restaurants, hotels and spas, and realizing journalistic projects all around the world. I have written tourist guides on luxury travel for DeAgostini (Charming Hotels in Italy), Touring Editore (100 Top Spas in Italy) and Sole24Ore (50 Top Spas in Italy). I am a contributor to international magazines including National Geographic China, Robb Report China, Global Gourmet Hong Kong, and Travesias South America. My most important communications project is Discover the other ITALY, a traveling photo exhibition funded by Expo 2015, the Italian Tourism Fund and Italian Enviromental Fund, currently on tour in Italy, China, Canada and the Middle East in cooperation with the Italian Foreign Ministry.
Chiara Cadeddu is a professional freelance photographer specializing in interiors and portraits. After graduating from Centro Riccardo Bauer in Milan, one of the most prestigious photographic schools in Italy, she completed an intensive internship at Velvet Studio, photographing Barbie for Mattel France editor Atlas. She has been published in AD, the most widely-read architectural and interior magazine in Italy, and works for international brands such as Blufin, Cartier, Chopard, Harbour Club and other famous interior designers. Currently she is working to develop her international experience.
A young photographer from Abruzzo, he finished his higher education in Milan, where he studied Architectural Science at Milan Polytechnic.
His experiences with avant-garde theater at Teatrodanza have influenced him not only as a performer, but most of all as a photographer.
He works for the Paolo Grassi School of Dramatic Arts, the National Dance Academy of Rome and the Ariston Theater. He collaborated with the production that won best original choreography at the Rome Dance Awards in 2013, has participated in the Performing Arts Festival of Perm, and has held exhibits of his work in Milan, Sanremo, Budapest, Krakow and various galleries. He has worked with Superstudio 13, MAT-Milano Altri Talenti, AFIP International and Giovanni Gastel, for his exhibition “Milan – the Man and the City – Expo 2015 – Reflections” for the occasion of the reopening of Milan’s Darsena harbor.
He received a scholarship to study for a Master’s degree in advanced photography at the European Institute of Design, where he is working on the project “In Balance on the Border,” on display at the EID campus in Milan. He has collaborated with the Quartet Society of Milan and Aterballetto Reggio Emilia. Currently he works with the Swiss brand Belotti, for which he has realized many public relations campaigns, and thanks to his work as a photographer for Deep Flowers, a leading event planning agency, he collaborates with big names in the fashion industry including Borsalino, Patrizia Pepe and Brunello Cucinelli. Among his most recent collaborations are the Making Beauty Academy of Milan and the “Salomé” Project with actor Juan Fernàndez de Alarcon.
Salza was founded in Turin in 1898 by grandfather Silvio. His son Federico took over the running of the company in the 1920s, and it was he who initially transferred the business to Lucca and Viareggio and then finally to Pisa, in 1927.
It was to Pisa that the Salza family brought the good manners and charm of Piedmont, that eventually led to their pastry-making becoming a distinctive and prestigious art. Their high quality drew the attention of the noble Savoy household during their lengthy stays in San Rossore, so much so in fact that by 1931 the Salza company was in a position to proudly call itself a “regular supplier to the Royal Household.” Under Silvio’s leadership the family business expanded upon its traditional and established area of business to eventually become a market leader in Italy’s catering sector.
Maintaining this unmistakable class and style, the famous Salza brand of Pisan pastry-making was present at every kind of function. Nowadays these areas of the business are conducted with undiminished passion and expertise by Federico, one of Silvio Salza’s three sons, and the grandchildren Virginia and Federica run the catering and banqueting divisions both in Italy and abroad.
The services on offer have become diversified and specialised over time and the company plans and organises events, weddings and all different kinds celebrations, both in Italy and abroad. It offers a comprehensive service which includes suggesting locations and setups, customising menus, selecting the best wines and providing professional open bar services.